June 2025
Identity
MAGNA is latin for loud (among many other meanings), which is something I've been my whole life. I launched MAGNA in my last year of my fashion degree, originally as a clothing brand. Over the years, I realised my ethos didn't really align with a traditional fashion brand and that my business was more of a way for me to constantly explore any craft by hand. My own little World where I could create and express myself however I liked - and share it with you.
Welcome to MAGNA WORLD, a universe for having fun, being loud, connecting to items on a deeper level & expressing yourself through what you wear. This is a space that sits on the intersection of art, process & commercial appeal, with a focus on creating items that are wearable but still special.
Specialty
There's no niche, apart from expression. At the time of writing, it's likely you're here from my jewellery. This world grows with me, and will experience the different seasons of my life in real time. You may notice branding, colour use and vibes change - and it's all part of the fun. You may also notice different pieces from my various other craft based pursuits start to make appearances in time. Historically I have been very driven by music based culture and to this day still remains a heavy influence on my work.
Integrity
My ethos is centred around connecting with items that are made by a real persons hands. There is always a story behind a hand-made item, and this is inherited when somebody purchases it.
I try to source as locally as possible, and use high quality materials for items that last. I don't believe in a business like this being dubbed as "sustainable" - I may as well just not make anything. I do however, believe in encouraging a slower approach to purchasing and being connected to the items we buy.
Avoiding waste is key, and where possible I'll use recycled materials. Please note, this means what you receive your parcel in might be kind of fugly. It goes in the bin anyway!